We teamed up with creative agency Jan Kelley to produce a series of videos for PPG Glidden, showcasing several of their porch, floor and concrete products.

The series included practical how-to content, but for the final video we wanted to do something a little different. Glidden’s Cool Surface Technology helps keep painted concrete cooler than bare concrete, so we built the idea around the ones who might appreciate a cooler pool deck most: dogs.

Enter Hot Dog Summer.

We created a playful pool party featuring a cast of trained dogs, plenty of summer props and a colourful backyard setting.

Behind the fun was a lot of production planning. We brought together the dogs, trainers, set dressing, props and crew to capture a series of playful moments that showcased the product without making the video feel like a traditional product demo.

It also happened to be one of the hottest days of the summer, which made the idea of a cooler pool deck especially fitting.

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Hot Dog Summer became a fun finish to the Glidden video series and received a great response from the client and viewers alike.

The campaign was picked up by BuzzFeed, and the video went on to earn more than 3.5 million views on YouTube. Not bad for a day spent filming dogs at a pool party.