Why do so many corporate videos sound like they were written by people who have never had a normal conversation?
In this episode of Ignite the Frame, Adam and Steph examine why corporate jargon, complicated sentences and empty phrases make audiences tune out. They share practical ways to simplify your message, make scripts easier to deliver and communicate in language people actually understand.
They discuss how to identify the real takeaway, build around a clear call to action, shorten scripts without losing the message and prepare speakers before the camera starts rolling. They also translate a few painfully familiar corporate phrases into something an actual human might say.
Because a corporate video doesn’t have to feel like a corporate video.
00:00 Why Corporate Communication Doesn’t Sound Human
03:02 Simplifying Your Message in an Age of Endless Content
05:05 Start With the Audience Takeaway
06:01 Give People a Clear Next Step
07:03 Why Shorter Communication Takes More Work
08:11 Read the Script Out Loud
09:43 Write for the Person Delivering the Message
10:45 Prepare Before the Camera Starts Rolling
12:21 When Talking Points Work Better Than Scripts
13:37 Corporate Videos Don’t Have to Feel Corporate
14:09 Translating “Best-in-Class” Corporate Jargon
15:07 Why Companies Try So Hard to Sound Smart
16:13 Empty Promises and Audience Trust
17:17 Making Corporate Language Clearer and More Credible
