Most workplace training is built around one big mistake: assuming that telling people information means they’ve actually learned it.
In this episode of Ignite the Frame, we sit down with instructional designer and elearnology founder Fern McCracken to talk about what makes e-learning effective, why so much corporate training falls flat, and how organizations can design learning experiences that actually change behaviour.
We cover the difference between education and training, why onboarding often breaks down, how video can become a powerful teaching tool, and why the best training starts by working backwards from the outcome. Fern also shares practical insight on simulations, scenario-based learning, AI in instructional design, and how organizations can build training that supports people instead of overwhelming them.
If your organization creates onboarding, compliance training, leadership development, customer service training, or internal learning content, this conversation is full of practical takeaways.
00:00 – The Cartwheel Problem
05:15 – Beyond the Info Dump
12:15 – Measuring What Matters
15:15 – The Onboarding Gap
20:15 – Practice Without Pressure
23:45 – Start With the Outcome
27:30 – AI and the Overload Problem
30:45 – When Video Actually Helps
38:50 – Choose Your Own Learning Path
47:15 – Training Needs Better Marketing
50:30 – Turning Experts Into Teachers
58:30 – One Place to Start