Creativity is often treated like something that belongs to a specific department, role, or “creative person.” But in this episode of Ignite the Frame, Andrew Masters joins us to talk about why creativity is actually a critical leadership tool, especially for organizations trying to stay relevant through rapid change.

Andrew has spent more than two decades leading communities across Canada, and in this conversation we explore how leaders can create cultures where people are invited to experiment, speak up, rethink failure, and bring forward their best and weirdest ideas. We also talk about the role of creativity in community-building, business, not-for-profit leadership, and fighting the fear and scarcity mindset that can keep organizations stuck.

If your team is trying to adapt, innovate, or communicate in a more human way, this conversation is a reminder that creativity is not just about inspiration. It is a practice, a culture, and a way of staying open to better possibilities.