How brands are working to attract millennial moms is changing.

Adrenaline featured a great article about Marketing to Millennials aimed at attracting a generation who are leading a chaotic, socially-connected life.

Millennials may be the most researched yet least understood generation in the history of marketing and communication.

$3.4 trillion dollars are currently controled by Millennials with Gen Z accounting for nearly 40% of global consumers.                                                             By relating your video to these markets you stand a greater chance of reaching your core demographic.  With focus from brands moving towards these goal posts it is important to make use of data already found effective when attracting these demographics.                                                                                                                          

The article goes into depth on the need for understanding these groups interests, and desires.                                                                                                                      

Through our own experience producing videos, by far the greatest response comes from content that shows real people in real-life scenarios. Be human. Create an emotional experience, and people will connect with your brand on a much deeper level.

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