A practical guide to using video to spread your message. Arriving sometime in 2017.
The fact that the popularity of online videos videos is on the rise is no surprise given the growth of streaming services such as YouTube, but how do you tap into the audience saturated with millions of voices holding handheld cams and the material pushed by top-end media producers? It takes more than just rambling in front of a camera for 5 minutes to speak to your audience.
Communicating well with your audience matters. Making your message engaging and informative in just a short time isn’t easy but with video production professionals on your side the task is much simpler. Guiding you through the process of moulding your message into a promotional powerhouse and helping it build your business or organization’s audience with spark is what Adam Hislop’s new guide The Video Book is all about.
The Video Book teaches you how to create successful videos through a step-by-step guide that takes you from the initial strategizing sessions to the best tactics for your trade, all the way to execution and distribution. Focusing on the power of online distribution and advocating for the use of a professional production team to help you stand out from the crowd, this book is written with an insider’s view into the video production industry that will help you avoid the pitfalls of leaping into video marketing with only a shaky cam to capture you.
Adam Hislop has produced and directed hundreds of projects for broadcasters, corporations large and small, individuals and non-profit organizations. He’s turned his passion for creative media and technically savvy into a growing video production business, Atomic Spark, located in Brantford, Ontario.
Suitable for entrepreneurs, non-profits, marketing students and anyone with a business that could benefit from audience growth this book helps you invest your time wisely so that you know how to make video work when it comes to spreading your message.
* Fantastic introduction to the business case for making great video.
* Tips of the trade to help you choose the best production company.
* Step-by-step guide to planning your approach when dealing with producers.
* Ways to avoid the pitfalls of video production.