Well, clearly we’ve been busy here since this is our first blog post of the year!
It’s been an exciting year so far with a wide range of great clients all needing a diverse range of videos for their audience.
Along with developing a video that is creatively engaging, we have to specifically tailor the video to the target audience. ComScore recently published their 2015 Canadian Digital Future in Focus report. We always find this report beneficial to see the direction our industry is heading. Who’s watching online video and for how long? All this comes into play when developing the creative concept for our clients.
The report indicated Canadians are watching more types of mobile video, including longer-form live and on demand TV, than a year ago. Canadians are also engaging more with video and spend 5.1 more hours watching online video per month than Americans. This shows a great call-to-action in your video can really drive results.
There was a 76% increase in those who watch mobile videos ‘almost every day’ from last year. That’s huge! Specifically millennials, ages 18-34 year olds, are watching 60% more TV/Video on smart phones in a month with 15% watching more TV/video on smartphones everyday.
If you’re looking to get started with a video for your business, give us a call and we’ll help you determine the right video for you and your audience!
